“Tackle Hunger” will collect monetary donations from fans attending the annual game matching football teams from Colorado State University and the University of Colorado. Money collected will be divided between Feeding America food banks in Larimer and Boulder counties.
CSU President Tony Frank and CU Chancellor Phil DiStefano issued a joint statement supporting the new initiative: “The two universities often collaborate on research and other initiatives that benefit the entire state. The ‘Tackle Hunger’ challenge is yet another example of the many ways that higher education institutions in Colorado support our communities.”
Volunteers from the Food Bank for Larimer County in Fort Collins and Community Food Share in Louisville, which serves Boulder and Broomfield counties, will collect cash donations from tailgating fans prior to the game. Volunteers at the stadium gates will be equipped to accept cash and credit card donations.
“We are very fortunate to have Colorado State University in our community. CSU sets a great example by being committed to the local community whether it is through service learning or encouraging civic engagement from students,” said Amy Pezzani, executive director of the Food Bank for Larimer County. “Tackle Hunger will raise much-needed funds and give voice to an issue that is often hidden in our community.”
During the first quarter, fans will have another option in helping feed the hungry: donating via text message. Fans will be encouraged to use their cell phones to make $10 donations that will be included in monthly phone bills. Results will be announced later in the game.
“The ‘town and gown’ partnership of CSU, CU-Boulder, the Food Bank for Larimer County and Community Food Share during the Rocky Mountain Showdown is especially timely as Feeding America launches its annual Hunger Action Month the day of the game – further reminding us that it is only together, as a community, that we can alleviate hunger, and maybe someday end it,” said Jim Baldwin, Community Food Share CEO.
Only monetary donations will be accepted at the stadium. Each dollar raised provides four meals to a family in need.